Florida Leader is Florida's Premier Student Magazine
     Since 1983, Florida Leader has served the Sunshine State's education community. More than 100,000 top campus leaders and educators read each issue of Florida Leader. Across Florida, multiple offices at 86 colleges and universities subscribe, including all 28 community colleges and most of their branch and satellite campuses, 47 private colleges, and all 11 state universities. Florida Leader distributes 25.000 copies to colleges and 42,000 copies to high schools statewide..
      Because Florida Leader is read by the state's most outstanding campus leaders and student affairs professionals, dozens of companies and organizations place advertising in each issue.
     Here are some of the types of advertisers who successfully use Florida Leader to recruit or promote their products and services:

Employers (to recruit America's top students)
Graduate & Law schools (nearly 83 percent of Florida Leader readers go to grad or law school)
Fraternities and sororities (to colonize for new chapters)
Activist and community-service organizations (to recruit new members, start new chapters, and promote national and regional events)
Study-abroad programs (Nearly 90 percent of Florida Leader readers study abroad during their college careers)
Fundraising programs (Florida Leader readers decide which fundraisers to use for their groups)
Book publishers (for students and educators to buy leadership-related books)
Telephone long-distance companies (for prepaid phone cards and special student rates)
Airlines and rental-car companies (to get student leaders to use their services when traveling to conferences)
Student loan vendors (for graduate school loans and loan-consolidation products)
Auto companies (Nearly 90 percent of Florida Leader readers buy a new car within one year of graduating from college)
Talent agencies (to book speakers, comedians, musicians)

2005 Information & Rates
IMPORTANT: 2005 advertising rates are listed below. Rates indicate the net cost to place one advertisement. There may be extra charges for half-tone photos, tints, reverses, and other special camera, design, or production work.

The magazine for Florida's
top campus leaders
IMPORTANT MISSION & EDITORIAL CONTENT
     Since 1983, Florida Leader has been the state’s premier leadership magazine, with two editions read by the state’s most outstanding college and high school students. Florida Leader teaches students how to be more effective and ethical leaders. Florida Leader also honors campus leaders for outstanding achievement in the Best of Florida Schools and Student of the Year issues.

TWO SEPARATE EDITIONS READ BY FLORIDA'S TOP STUDENTS
At 86 Colleges & Universities
      Readers of Florida Leader are "the cream of the crop." They’re members of Student Government, Greek groups, campus clubs, community-service organizations, honor societies, and residence hall associations.
At 550 Public & Private High Schools
      Florida Leader readers are in Student Council, the National Honor Society, and advanced-placement classes at public and private high schools statewide.

OUR READERS ARE FLORIDA’S TOP STUDENTS
     Readers of Florida Leader are “the cream of the crop”—officers and key members of student government, honor societies, Greek organizations, campus clubs, residence hall associations, community-service groups, and others.
     As Florida’s best college students, they’re in demand by employers, graduate and law schools, study-abroad programs, credit companies, automobile manufacturers, and many other businesses.

Florida Leader is published by
a respected 21-year-old company
     Oxendine Publishing, Inc., one of Florida’s 100 fastest-growing private companies two of the last six years, also publishes the national magazine Student Leader well-read at 1,400 colleges and universities across the country.

Florida Leader advertisers get measurable results
     Florida Leader gives you several different ways to generate responses to your ads. Our magazine generates thousands of quality inquiries, replies, and “sales” from interested students.
BONUS: When you advertise, you also receive the following FREE benefits to generate responses and to help justify your investment in Florida Leader:
Free banner ad at our web site
Free full color on any size ad (film preparation is extra)
Free preferential placement (if available)
Free website link
Free distribution of your brochures at conventions Florida Leader editors attend (See Need a Speaker?)
Access to our database of thousands of current student names, as well as college newspapers, student activities directors, and many other useful names

50% paid circulation
IMPORTANT: Nearly 50 percent of the colleges and universities that distribute Florida Leader pay to get their supply of copies.
     The remaining schools request in writing the number of copies they want and how they plan to distribute the magazines. Most schools get shipments sent directly to several key offices on campus.
     We also make sure that each school is distributing Florida Leader to the right students through:
Personal calls and letters to our contacts (who are usually college employees such as student activities directors) at each school to ensure permission for distribution on each campus. Our editors interview nearly 100 students and staff for each issue and the magazine, so we’re able to constantly monitor how well our magazine is distributed at schools through these calls.
We also get UPS and USPS records to confirm delivery.
Follow-up phone conversations with each distributor at least once annually to determine how quickly and effectively the magazines are disbursed.
Since 50 percent of the schools pay to get Florida Leader, they’re quick to call if they don’t receive their copies. They also tell us if they need more copies or get too many.

Bonus distribution
Thousands of copies of Florida Leader are distributed by organizations across Florida, including Phi Theta Kappa chapters, College Leadership Florida, and Honors programs at individual colleges.
Copies also are distributed at conventions, workshops, and seminars attended by campus leaders and Florida Leader editors.
Many copies are distributed to members of the Florida Legislature and memers of the media statewide.

For more information, please contact
Publisher Butch Oxendine at:

By Mail:
Oxendine Publishing
P.O. Box 14081
Gainesville, FL 32604-2081

Toll Free: 1-888-547-6310

By Phone: 352-373-6907

By Fax: 352-373-8120

By E-mail: info@studentleader.com

Copyright © 2006 Oxendine Publishing, Inc. All rights reserved