Perceptive Market Research

The Research Firm That Tabulated Florida Leader's
What Florida Students Think Survey

    Perceptive Market Research (PMR) is a nationwide full-service market and social research firm located in Gainesville, Florida since 1987. The President of PMR is Dr. Elaine M. Lyons-Lepke. PMR provides research services in the areas of Consumer Market Research (including Satisfaction, Brand Identification, and Confidence studies), Evaluation Research, Public Opinion Surveys, Recall and Retention Measurement, Needs Assessments, Social Marketing Research, Attitude, Preference, and Behavior Measurement, Mystery Shopping Research, and Awareness and Comprehension Measurement and Performance Monitoring. PMR also conducts the PMR Quarterly Florida Statewide Opinion Survey.
    PMR is noted for the high quality of research it performs. With our broad data collection, processing, analysis, and report writing capabilities, we bring expert technical skills and professional consumer and public research to a broad range of clients from commercial businesses to government to universities, and to social and non-profit organizations. PMR has available a professional focus group facility with a large one-way mirror and client observation room, a 40-station Computer Assisted Telephone Interviewing (CATI) system, a personnel roster of 20 researchers and a team of 50+ multicultural and bilingual telephone interviewers, a network of 10,000+ field researchers, and a database of over 25,000 qualified people to conduct intercept, one-on-one, mystery shop, and in-depth interviews.
    PMR is a member of the Gainesville Area Chamber of Commerce, Florida Public Relations Association, Florida and National Chapters of the Marketing Research Association (MRA), the American Evaluation Association, and the American Marketing Association (AMA). The company is also listed in three major industry directories; The Marketing Research Association’s Blue Book, The American Marketing Association Green Book, and Quirk’s Marketing Research Magazine.

Perceptive Market Research, Inc.
     2306 SW 13th Street
     Suite 807
     Gainesville, FL 32608-2001

Phone: (352) 336-6760

Fax: (352) 336-6763 or 1-800-749-6760

E-mail: surveys@pmrresearch.com

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What Florida Students Think (296K)