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Best Newspaper
Public Universities


Winner: The Oracle, University of South Florida
Runner-Up: The GatorTimes, University of Florida
Honorable Mention: The Alligator, University of Florida
Notables: The Future, University of Central Florida,
     The Spinnaker, University of North Florida

Winner
The OracleUniversity of South Florida

In ancient Greece, weary travelers would journey great distances to reach the famous Oracle at Delphi in the hope that the wise priests who lived there could provide them with the answers to the questions they had. In keeping with that grand tradition, students at the University of South Florida seek out the wisdom contained in the pages of the school’s daily student newspaper—The Oracle. “It’s a well-run publication, with a high level of readership and an excellent reputation in the university community,” says Dr. Tom Miller, dean of students.

The Oracle, a tabloid with a circulation of 15,000 a day, is in its second consecutive year reigning at the top of Florida Leader’s review of public university student newspapers but for very different reasons than last year. Even with a very young staff, Oracle Advisor Jay Lawrence says the paper has had a harder news edge than previous years. “They’re very energized, and they’re very aggressive as far as going after the news,” he says.

Editor in Chief Kevin Graham says that the most significant improvement this year is simply better reporting. “We have done more in-depth stories this year than ever before, which translates to more feedback,” Graham says. “Issues we raise within our pages have become topics of class discussion.” Nowhere is this more evident than in their coverage of the 9/11 terrorist attacks. When USF professor Sami Al-Arian was accused by Bill O’Reilly on national TV as working at a public university that is a “hotbed for terrorism,” The Oracle gained national attention for their day-after coverage. The ongoing story was featured on Dateline NBC.

Another excellent addition to the paper this year has been its use of the center spread in every issue to produce in-depth color, double-truck features on topics ranging from Kama Sutra and the increase in survival gear sales after 9/11, to musician and movie reviews. “Feedback on the website and letters to the editor have been very strong this year,” Lawrence says. “It’s been pretty provocative.”

Although Graham feels that the paper’s usual watchdog role of Student Government has been overshadowed by the events of 9/11, SG President Michael Griffin says that the relationship between the paper and the government is much stronger than it has been in the past. “The Oracle holds us accountable, and I strongly support that,” he says. Griffin also points out that the paper’s editorial section does a great job in providing a forum for the Senate to respond to articles in the paper.

With solid news and feature reporting under their belt, The Oracle editors should now turn toward improving the paper’s design—their only weakness. Although it’s firmly based in the fundamentals, the paper lacks flair and creativity when it comes to the smaller details. The front page is visually boring due to its repetitive design.  Many of the interior pages are text heavy and could use icons or graphics to enhance the story’s packaging. Even the color center spread is hit or miss from one day to the next. Sometimes, the story is well laid out (the Oct. 17 “Preparing for the Worst” story, for example), but often modular design is ignored (the Oct. 18 “Off Limits” section) and the page suffers as a result. The paper could be vastly improved if they moved from the limiting tabloid format to a broadsheet.

Contact The Oracle at oracleeditor@yahoo.com or visit www.usforacle.com.

Tips for Improvement

The Oracle

  1. Photo size – Make sure there is only one dominant photo on the front page. Photo sizes often are too similar.
  2. Leads – Although the leads generally get straight to the point, which we congratulate you on, they are usually boring and don’t draw a reader into the story. Remember, leads are the most important part of the story. Spend some time on them.
  3. Font size Increase the size of headline fonts. The general rule of thumb is that headline fonts should be no smaller than 36 pts. (some front page headlines were clearly in the lower 20s). 
  4. Watch your spacing Spacing, especially around the jump heads and the story tags (the contact info at the end of the story), often is too tight.
  5. Incorporate icons & sidebars– Interior pages are text-heavy. Icons and sidebars can improve the story’s packaging.


Runner-up
The GatorTimesUniversity of Florida
The GatorTimes at the
University of Florida has done nothing but improve with leaps and bounds over the three years it has been in existence.

With solid design, easily one of the best in Florida, and entertaining features and sports reporting, this twice-weekly broadsheet has done what many start-up newspapers have failed to do—create a niche for themselves in Gainesville (30,000 circulation). With a daily, especially one as well-known as the Independent Florida Alligator, and several monthly publications as competition, the GatorTimes has had an uphill battle from day one. “We’re trying to become more respectable in the journalism school’s eyes and in the community’s eyes,” says Nicole Pelaez, general manager. “We want to be a reliable source for news in the community.”

The paper was recently rewarded for its efforts when it received a third place “Best of Show” award at the national ACP/CMA conference in New Orleans for its coverage of 9/11. The issue, which was assembled in less than 15 hours, came out a day earlier than normal and featured 15 stories on the attacks, including eyewitness accounts of both the World Trade Center and Pentagon attacks, interviews with architecture, international affairs and psychology experts, infographics, photo stories, and numerous local angle news pieces.

The true strengths of the GatorTimes lie in its Lifestyles and A&E sections. With in-depth stories on a wide-range of topics, Lifestyles and A&E serve as UF’s primary source of feature and entertainment news. The Sports section is also very strong, focusing much of its attention on the human-interest side of sports. The only weakness in the paper comes in its News section—which wouldn’t be as noticeable if they weren’t competing against a news-oriented daily. The GatorTimes has struggled in the past in building a solid news department. Stories often were either regurgitated press releases or took too much of a feature slant in an attempt to keep them timely. However, the paper has made great strides in improving the news content over the past year. “Our content is consistently improving,” Pelaez says. “We’re getting better quality employees because our existing staff has tried to raise the bar. When people see how we’re improving they have more of a desire to become a part of it.”

Contact The GatorTimes at editor@gatortimes.com.

Tips for Improvement

The Gator Times

  1. In-depth stories and series One of the best ways to compete with a daily is to use in-depth features and three-piece series to draw your audience into the paper issue after issue.
  2. Use better column sigs – A student standing in front of a blank wall or vertical blinds is just poor photography (i.e. Chris Coomey, Stephen Feller, and Jeff Butera). Column sigs are one of the best ways for the audience to get a feel for the paper’s attitude. They should be carefully planned out and designed, not taken five minutes before deadline.
  3. Staff box position – The first thing a reader sees when looking at a page for the first time is whatever is in the upper-left corner. The staff box on “Op/Ed” should not be the dominant feature on the page. The staff editorial would be better suited for that position.
  4. Where’s the web site? – Need we say more? The lack of a current web site is restricting the paper’s potential.
  5. Watch the cutouts – The cutouts in the masthead are nice, but often too small. You don’t need to print the entire photo. The cutout should have a focus point—usually a face.
  6. News – Keep working on improving the quality of the news coverage.


Honorable Mention
The AlligatorUniversity of Florida
F
or sheer quality and quantity of news coverage, no student newspaper in Florida even comes close to the Independent Florida Alligator at the University of Florida. For that reason alone, they deserve an honorable mention in this category. The Alligator has consistently served as UF’s primary source of news from both the campus and surrounding community. “We aim to be fair, thorough, correct, and timely,” says Trey Csar, Editor in Chief during the fall 2001 semester.

Although the Alligator has been historically a juggernaut in the field of college media, the problem with the paper today is that it has forgotten that a newspaper needs to do more than just cover the news. In our age of instant digital news, a newspaper has to offer its audience something different than what can be obtained from an internet news wire—especially if the audience is college students. In-depth features, an attractive and eye-catching design, interesting photos (not just meaningless stand alones), and a well-balanced editorial page are all key elements to today’s newspaper. The Alligator fails in all of these aspects.

Although Detours, a weekly entertainment section, is in its seventh year of publication, the section is too narrowly focused. The editors seem more interested in entertaining themselves than the vast UF audience. The Alligator’s design hasn’t changed significantly in the last two decades or longer. It doesn’t look like a modern newspaper. The editorial page is notorious for its liberal slant, which by itself, isn’t a problem, but the paper doesn’t offer enough conservative viewpoints to balance out the page.

As a whole, the Alligator’s biggest flaw is that they seem content to remain the same year after year. In the modern newspaper business, if you’re not improving, you’re dying.

Contact The Alligator at editor@alligator.org or visit www.alligator.org.

Tips for Improvement

The Alligator

  1. Revamp the design – The Alligator is visually boring. Students have a low attention span. That’s a bad combination.
  2. Revamp Detours – It would be nice if “Detours” had a point other than amusing itself.
  3. Features – The Alligator has begun to increase the frequency and quality of news/features. Continue that trend.
  4. Balance the Editorials – There’s nothing wrong with having liberal leanings on the “Editorial” page, but without a proper balance the entire paper comes across as biased.
  5. Incorporate icons & sidebars– Interior pages are text-heavy. Icons and sidebars can improve the story’s packaging.


Notables
The FutureUniversity of Central Florida
The Future
at the University of Central Florida has seen significant improvements under the new ownership of Publisher Heissam Jebailey. Following in the footsteps of the FSView at Florida State University, the Gator Times, and the Alligator, The Future recently has become the fourth independent, for-profit student newspaper in the state. Just a few years ago, before the new ownership, The Future was one of the weakest public university papers in Florida. The design was ugly, the news stories were poorly written, and much of the paper was composed of wire stories. With the changing of the guard came a much more reader-friendly paper. The current incarnation of The Future sticks fairly close to modular design, uses good photos and icons to improve visual appeal, and the quality of writing has improved 10-fold.

The most obvious and easily fixable problems with The Future are the long, horizontal ads they often run at the bottom of the page. The ads distract from the overall editorial content, especially when placed on a section front. Consistently poor photos, many of which are grainy and ill composed, also weaken the paper.

Every once in a while the paper does hit a home run with graphics. The Mike Kruczek feature in the Aug. 22 issue is one example of how a little pre-planning can spice up a story’s design. If it pays closer attention to details and builds off its successes, the paper at UCF should have a bright future.

Contact The Future at publisher@ucffuture.com, or visit www.ucffuture.com.

Tips for Improvement

The Future

  1. Improve photography – Photos are consistently grainy, muddy, and out of focus.
  2. Use graphs and fact boxes – Interior pages often are text-heavy. Using graphs or small fact boxes will improve the story’s packaging.
  3. Use house ads – Avoid leaving awkward white space when ads don’t fit properly (i.e. Oct. 24, page B-9). Place house ads or PSAs to fill the space.
  4. Consider using tags – Currently, there is nothing at the end of a story to signify its conclusion. Although this isn’t a necessary element, consider using a symbol or the writer’s email address to end a story.
  5. Photo size – Make sure there is only one dominant photo on the front page. Photo sizes often are too similar.
  6. Watch the details – The Future has a good foundation. What it needs to do now is improve the details. Bylines, cutlines, jumps, fonts, and the front page layout can all be spiced up to create a more visually appealing paper.

The SpinnakerUniversity of North Florida
For the size of the staff (seven editors who do most of the writing) The Spinnaker at the University of North Florida produces a nice weekly tabloid. A recent change to a whiter book-stock paper has improved the paper’s look. News stories are generally well-written and to the point. The occasional addition of interesting news/features (such as the Nov. 28 story on stalking) improves the overall content, and the staff editorials are firm and well-organized.

The Spinnaker’s greatest weakness is its boring design, which looks more like a church newsletter than a student newspaper. Although it sticks fairly close to modular design, the paper lacks ingenuity. The teasers on the front page and the “Weekly Calendar” are perfect examples of The Spinnaker’s absence of creativity. White boxes with text aren’t good enough. Also, column width and photos are consistently too small.

Contact Spinnaker at uspinnak@ufn.edu, or visit www.ufn.edu/groups/spinnaker.

Tips for Improvement

The Spinnaker

  1. Font sizes – Headlines on the front page are too similar in size. The reader doesn’t know which story is the most important (i.e. Nov. 7 issue). One headline should be clearly larger. The other two can be similar in size, but watch out for butting heads. Consider using two different headline fonts to differentiate story importance.
  2. Consider a different format – The tabloid format is extremely limiting. Consider moving to a non-standard broadsheet.
  3. Watch the details – Bylines, cutlines, folios, jumps, fonts, and the front page layout should all be spiced up to create a more visually appealing paper.
  4. Incorporate student reactions – A nice way to involve students in the paper is to have a student reaction section. Students’ photos along with their response to a timely question can be put in the “Opinion” section.
  5. Use boxes – Stories have a tendency to blend together when not clearly separated (i.e. Sept. 5, page 7 “Rush” story).  Use color or line boxes to separate stories.

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Copyright © 2006 Oxendine Publishing, Inc. All rights reserved

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